Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Year of publication: |
November-December 2017
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Authors: | Stewart, Kristin ; Koh, Hyeseung Elizabeth |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 6, p. 550-564
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Subject: | Werbemusik | Advertising music | Emotionale Werbung | Emotional branding | Konsumentenverhalten | Consumer behaviour |
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