Hooked : wie Sie Produkte erschaffen, die süchtig machen
Alternative title: | Hooked <dt.> |
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Year of publication: |
2014 ; 1. Aufl.
|
Authors: | Eyal, Nir |
Publisher: |
München : Redline |
Subject: | Produktentwicklung | New product development | Digitale Güter | Digital goods | Internetnutzung | Internet usage | Sucht | Addiction | Kognition | Cognition | Verbraucher | Gewohnheit | Abhängigkeit | Manipulation |
Description of contents: | Table of Contents [d-nb.info] ; Description [m-vg.de] ; Description [deposit.dnb.de] ; Description [m-vg.de] ; Description [m-vg.de] |
Extent: | 208 S. Ill., graph. Darst. 220 mm x 168 mm |
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Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Hier auch später erschienene, unveränderte Nachdrucke 201409 |
ISBN: | 3-86881-536-8 ; 978-3-86881-536-8 ; 978-3-86414-424-0 ; 978-3-86414-425-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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