Hospital positioning and integrated hospital marketing communications : state-of-the-art review, conceptual framework, and research agenda
Sophia Fischer
Year of publication: |
2014
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Authors: | Fischer, Sophia |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 1, p. 1-34
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Subject: | healthcare | hospital | positioning | marketing communication | Krankenhaus | Hospital | Marketingmanagement | Marketing management | Gastgewerbe | Hospitality industry | Dienstleistungsqualität | Service quality | Krankenhauskosten | Hospital costs | Marketing |
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