Hosting the Olympics : a city's make-or-break impression
Year of publication: |
2013
|
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Authors: | Herstein, Ram ; Berger, Ron |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 34.2013, 5, p. 54-59
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Subject: | Branding | Tourism | City branding | Olympic games | Barcelona model | London model | Sportveranstaltung | Sport event | Stadtmarketing | City marketing | London | Markenführung | Brand management | Tourismus |
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