Hot and cold : how do consumers hate and forgive offending charity brands?
Year of publication: |
2024
|
---|---|
Authors: | Moisjejev, Dmytro Anatolijovyč ; Rodrigo, Padmali Gawri Kumari |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 3, Art.-No. e1875, p. 1-21
|
Subject: | brand forgiveness | brand hate | brand transgressions | charity brands | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Wohltätigkeit | Charity |
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