Hotel restaurant co-branding - The impact of consumer evaluation on perceived risk, perceived value and intention to purchase
Year of publication: |
2008-01-01
|
---|---|
Authors: | Ashton, Ann Suwaree ; Scott, Noel ; Breakey, Noreen |
Other Persons: | S. Richardson (contributor) ; L. Fredline (contributor) ; A. Patiar (contributor) ; M. Ternel (contributor) |
Publisher: |
Griffith University |
Subject: | hotel restaurant co-branding | brand alliance | consumer behaviour |
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