How and when do brand perceptions and preferences first form? : a cognitive developmental investigation
Year of publication: |
1986
|
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Authors: | Bahn, Kenneth D. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 3, p. 382-393
|
Subject: | Jugendliche | Youth | Markenartikel | Brand |
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