How Attribute Quantity Influences Option Choice
Year of publication: |
2012
|
---|---|
Authors: | Sela, Aner ; Berger, Jonah A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Markenimage | Brand image |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, 49 (December) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 3, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.1792754 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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