How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement
Year of publication: |
2011
|
---|---|
Authors: | Boisvert, Jean ; Ashill, Nick J. |
Other Persons: | O'Cass, Aron (ed.) |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 25.2011, 7, p. 517-527
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service line extensions | Service branding | Brand innovativeness | Brand quality | Consumer involvement | Partial least squares | Brand extensions | Innovation | Customer orientation |
-
Naz, Sehrish, (2023)
-
How does brand innovativeness affect brand loyalty?
Pappu, Ravi, (2016)
-
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed, (2019)
- More ...
-
Boisvert, Jean, (2011)
-
Boisvert, Jean, (2011)
-
Achieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron, (2011)
- More ...