How certainty transforms persuasion
Year of publication: |
2015
|
---|---|
Authors: | Tormala, Zakary L. ; Rucker, Derek D. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 93.2015, 9, p. 96-103
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
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