How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
Year of publication: |
2014
|
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Authors: | Curth, Susanne ; Uhrich, Sebastian ; Benkenstein, Martin |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 28.2014, 2, p. 147-158
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Commitment | Other customers | Customer citizenship behavior | Customer-to-customer interactions | Fellow customers | Foci of consumer commitment |
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