How companies can measure the success of their relationship marketing investments
Year of publication: |
2009
|
---|---|
Authors: | Palmatier, Robert ; Gopalakrishna, Srinath ; Houston, Mark |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - 2009, 1, p. 24-35
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Return on Investment | Return on investment | Messung | Measurement |
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