How consumers' assessments of the difficulty of manufacturing a product influence quality perceptions
Year of publication: |
2007
|
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Authors: | Johnson, Allison R. ; Folkes, Valerie S. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 35.2007, 3, p. 317-328
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Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Industrie | Manufacturing industries |
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