How cool brands stay hot : branding to generation Y
Joeri Van den Bergh and Mattias Behrer
| Year of publication: |
c 2011
|
|---|---|
| Authors: | Van den Bergh, Joeri ; Behrer, Mattias |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Markenführung | Brand management | Verbraucher | Consumers | Altersgruppe | Age group | Markenpolitik | Kundenmanagement | Zielgruppe |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 249 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 978-0-7494-6250-5 ; 0-7494-6250-7 ; 978-0-7494-6251-2$So ; 978-0-7494-6251-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841274