How cosmopolitan are Indian consumers?: a study on fashion clothing involvement
Year of publication: |
2014
|
---|---|
Authors: | Khare, Arpita |
Published in: |
Journal of Fashion Marketing and Management. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 18.2014, 4, p. 431-451
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Fashion | India | Involvement |
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