How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging
Year of publication: |
2013
|
---|---|
Authors: | Gopinath, Mahesh ; Glassman, Myron ; Nyer, Prashanth |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 6, p. 490-500
|
Saved in:
Saved in favorites
Similar items by person
-
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh, (2013)
-
The effect of multiple language product descriptions on product evaluations
Gopinath, Mahesh, (2008)
-
The Effect of Multiple Language Product Descriptions on Product Evaluations
Gopinath, Mahesh, (2008)
- More ...