How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
Year of publication: |
2022
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Authors: | He, Jiaxun ; Zhang, Shuang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 694-706
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Subject: | B2B2C | Customer share | Digitalized interactive platform | Platform value | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | China | Betriebliche Wertschöpfung | Value creation | Social Web | Social web | Digitalisierung | Digitization | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Netzwerkökonomik | Network economics | Online-Handel | Online retailing | Interaktive Medien | Interactive media |
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