How do corporate associations influence customer relationship strength? the effects of different types of trust
Year of publication: |
2011
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Authors: | Xie, Yi ; Peng, Siqing |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 5, p. 443-454
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | China |
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