How do the marketing strategies of major foreign automobile manufacturers in the Russian market differ?
Year of publication: |
March 2016
|
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Authors: | Tomiyama, Eiko |
Published in: |
The northeast Asian economic review. - Niigata City : [Verlag nicht ermittelbar], ISSN 2187-5677, ZDB-ID 2717634-4. - Vol. 4.2016, 1, p. 47-66
|
Subject: | Integration-Responsiveness Framework | TOYOTA | Hyundai | VW | Renault-Nissan-AvtoVAZ | GM | marketing | outsourcing | Kfz-Industrie | Automotive industry | Outsourcing | Russland | Russia | Japan | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management |
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