How does consumers' local or global identity influence price-perceived quality associations? : the role of perceived quality variance
Year of publication: |
2019
|
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Authors: | Yang, Zhiyong ; Sun, Sijie ; Lalwani, Ashok K. ; Janakiraman, Narayan |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 3, p. 145-162
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Subject: | local-global identity, perceived quality variance, price-perceived quality | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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