How does corporate association influence consumer brand loyalty? Mediating role of brand identification
Year of publication: |
2016
|
---|---|
Authors: | Fatma, Mobin ; Khan, Imran ; Rahman, Zillur |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 25.2016, 7, p. 629-641
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | CSR | Brand loyalty | Brand identification | Corporate association |
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