How does corporate social responsibility engagement influence word of mouth on Twitter? : evidence from the airline industry
Year of publication: |
2019
|
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Authors: | Tam Thien Vo ; Xiao, Xinning ; Ho, Shuk Ying |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 157.2019, 2, p. 525-542
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Subject: | Company ethics | CSR | Halo effect | Legitimacy | Social media | Word of mouth | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing | Social Web | Social web | Fluggesellschaft | Airline | Unternehmensethik | Business ethics | Stakeholder |
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