How does local-global identity affect price sensitivity?
Year of publication: |
May 2017
|
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Authors: | Gao, Huachao ; Zhang, Yinlong ; Mittal, Vikas |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 3, p. 62-79
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Subject: | local-global identity | price sensitivity | sacrifice mindset |
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