How does religion discipline the consumer subject? : negotiating the paradoxical tension between consumer desire and the social order
Year of publication: |
2019
|
---|---|
Authors: | Rauf, Ateeq Abdul ; Prasad, Ajnesh ; Ahmed, Abdullah |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 5/6, p. 491-513
|
Subject: | Al-Ghazali | Desire | Islam | morality | seduction | Tablighi Jamaat | Konsumentenverhalten | Consumer behaviour | Religion | Ethik | Ethics |
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