How does word of mouth affect customer satisfaction?
Year of publication: |
2016
|
---|---|
Authors: | Shi, Wenhua ; Tang, Lingshu ; Zhang, Xiaohang ; Gao, Yu ; Zhu, Yameng |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 3, p. 393-403
|
Subject: | Customer satisfaction | Product type | Positive (negative) word of mouth | Source of WOM | Kundenzufriedenheit | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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