How firm advertising affects employees' trust, organizational identification, and customer focus : Report No. 05-106
Year of publication: |
2005
|
---|---|
Authors: | Celsi, Mary Wolfinbarger ; Gilly, Mary C. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2005, 2, p. 21-39
|
Subject: | Unternehmenskultur | Corporate culture | Werbewirkung | Advertising effects | USA | United States | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
-
Dialogmarketing und Kundenvertrauen
Mann, Andreas, (2008)
-
Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita, (2019)
-
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian, (2020)
- More ...
-
Advertising's second audience : employee reactions to organizational communications
Gilly, Mary C., (1996)
-
Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Schau, Hope Jensen, (2009)
-
Employees as internal audience : how advertising affects employees' customer focus
Celsi, Mary Wolfinbarger, (2010)
- More ...