How Fragrant are perfumes? A Micro Perspective from Middle East
Year of publication: |
2008-06-25
|
---|---|
Authors: | Pillai, K R ; Hamid, Hana ; Rajan, Remya ; Vijay, Shiji ; Babu, Febina |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Customer satisfaction | perfume market | brand consciousness | brand loyalty | shop loyalty | consumer exploitation | purchase frequency | buying motive |
-
How Fragrant are perfumes? A Micro Perspective from Middle East
Pillai, Rajasekharan, (2009)
-
Sheeraz, Muhammad, (2017)
-
The consumer-based brand equity inventory: Scale construct and validation
Schivinski, Bruno, (2014)
- More ...
-
How Fragrant are perfumes? A Micro Perspective from Middle East
Pillai, Rajasekharan, (2009)
-
Business Competitiveness in Bahrain: A Synopsis
Pillai, K R, (2009)
-
Reference Points in Renegotiations: The Role of Contracts and Competition
Bartling, Björn, (2012)
- More ...