How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products
Year of publication: |
2009
|
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Authors: | Banerjee, Sumitro ; Sárváry, Miklós |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 7.2009, 4, p. 445-481
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Subject: | Innovationswettbewerb | Technology competition | Innovation | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Betriebliche Wertschöpfung | Value creation | Theorie | Theory |
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