How intangibility affects perceived risk: the moderating role of knowledge and involvement
Year of publication: |
2003
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Authors: | Laroche, Michel ; Bergeron, Jasmin ; Goutaland, Christine |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 17.2003, 2-3, p. 122-140
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Saved in:
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