How interactive marketing is changing in financial services
Year of publication: |
2016
|
---|---|
Authors: | Stone, Merlin ; Laughlin, Paul |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 4, p. 338-356
|
Subject: | Fiancial services | Consumer behaviour | Consumer insight | Channel management | Competitive strategy | Konsumentenverhalten | Finanzdienstleistung | Financial services | Wettbewerbsstrategie | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management |
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