How is internal marketing understood? : an examination of stakeholder perspective
Year of publication: |
2014
|
---|---|
Authors: | Ozuem, Wilson ; Limb, Natalie |
Published in: |
Strategic marketing in fragile economic conditions. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6232-2. - 2014, p. 203-225
|
Subject: | Personalmarketing | HR marketing | Stakeholder | Wettbewerbsvorteil | Competitive advantage | Lebensmitteleinzelhandel | Food retailing | Großbritannien | United Kingdom |
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