How logo colors influence shoppers' judgments of retailer ethicality : the mediating role of perceived eco-friendliness
Year of publication: |
December (II) 2017
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Authors: | Sundar, Aparna ; Kellaris, James J. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 146.2017, 3, p. 685-701
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Subject: | Embodied meaning | Ethical judgment | Retail branding | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Unternehmensethik | Business ethics | Markenimage | Brand image | Ethik | Ethics |
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