How marketers influence product platform decisions : a configurational approach
Year of publication: |
2024
|
---|---|
Authors: | Nijssen, E. J. ; Bommel, Ties van |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 41.2024, 3, p. 600-622
|
Subject: | influence tactics | political behavior | power | qualitative comparative analysis | R&D-marketing interface | smart product platforms |
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