How negative celebrity publicity influences consumer attitudes : the mediating role of moral reputation
Year of publication: |
2013
|
---|---|
Authors: | Zhou, Lianxi ; Whitla, Paul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1013-1020
|
Subject: | Öffentlichkeitsarbeit | Public relations | Reputation | Meinung | Opinion | Kritik | Criticism | Beziehungsmarketing | Relationship marketing |
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