How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation
Year of publication: |
2013
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Authors: | Zhou, Lianxi ; Whitla, Paul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 8, p. 1013-1020
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