How negative online information affects consumers' brand evaluation
Year of publication: |
2013
|
---|---|
Authors: | Chiou, Jyh-Shen ; Chi-Fen Hsu, Arlene ; Hsieh, Chia-Hung |
Published in: |
Online Information Review. - Emerald Group Publishing Limited, ISSN 1468-4535, ZDB-ID 2014462-3. - Vol. 37.2013, 6, p. 910-926
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Source credibility | Brand evaluation | Brand attachment | Negative online information | Online information severity | Perceived brand risk |
-
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert, (2013)
-
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert, (2013)
-
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch, (2015)
- More ...
-
Chiou, Jyh-Shen, (2004)
-
Product Innovativeness, Trade Show Strategy and Trade Show Performance:
Chiou, Jyh-Shen, (2007)
-
Trust disposition trust antecedents, trust, and behavioral intention
Wang, Stephen W., (2015)
- More ...