How perceived institutional pressures impact market orientation : an empirical study of Chinese manufacturing firms
Year of publication: |
2015
|
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Authors: | Zhang, Jing ; Jiang, Yanxin ; Shabbir, Rizwan ; Duan, Yanling |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 2, p. 267-293
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Subject: | Institutional pressure | Market orientation | Institutional theory | Marketingmanagement | Marketing management | Institutionenökonomik | Institutional economics | China | Industrie | Manufacturing industries | Institutionelle Infrastruktur | Institutional infrastructure |
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