How do privacy laws impact the value for advertisers, publishers and users in the online advertising market? : a comparison of the EU, US and China
Year of publication: |
2022
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Authors: | Skiera, Bernd |
Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 8.2022, 2, p. 306-327
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Subject: | GDPR | CCPA | PIPL | China | Online-Marketing | Internet marketing | EU-Staaten | EU countries | USA | United States | Datenschutz | Data protection | Werbung | Advertising | Vergleich | Comparison |
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