How product-plot integration and cognitive load affect brand attitude : a replication
Year of publication: |
January-March 2016
|
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Authors: | Pantoja, Felipe ; Rossi, Patricia ; Borges, Adilson |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 113-119
|
Subject: | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | Frankreich | France |
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