How product representation shapes virtual experiences and re-patronage intentions : the role of mental imagery processing and experiential value
Year of publication: |
2015
|
---|---|
Authors: | Overmars, Suzanne ; Poels, Karolien |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 25.2015, 3, p. 236-259
|
Subject: | e-retailing | mental imagery | virtual product experience | experiential value | fast fashion | Generation Y | Konsumentenverhalten | Consumer behaviour | Experiment | Mode | Fashion | Kognition | Cognition |
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