How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? : the role of perceived distributive justice
Year of publication: |
2022
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Authors: | Tong, Zelin ; Ma, Fang ; Xiao, Haowen ; Haan, Perry ; Feng, Wenting |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 4, p. 852-888
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Subject: | Consumers' attitudes toward the firm | Cross-border philanthropy | Experienced scarcity | Perceived distributive justice | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Verteilungsgerechtigkeit | Distributive justice | Meinung | Opinion |
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