How service quality influences brand equity : the dual mediating role of perceived value and corporate credibility
Year of publication: |
2013
|
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Authors: | Jahanzeb, Sadia ; Fatima, Tasneem ; Butt, Muhammad Mohsin |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 31.2013, 2, p. 126-141
|
Subject: | Finanzdienstleistung | Financial services | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Pakistan |
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