How should advertising and sales promotion funds be allocated?
Year of publication: |
1967
|
---|---|
Authors: | Fulmer, Robert M. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 31.1967, 4,1, p. 8-11
|
Subject: | Werbungsbetrieb | Vereinigte Staaten |
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