How should firms deal with counterfeiting? : a review of the success conditions of anti-counterfeiting strategies
Year of publication: |
2014
|
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Authors: | Hoecht, Andreas ; Trott, Paul |
Published in: |
International journal of emerging markets. - Bingley : Emerald, ISSN 1746-8809, ZDB-ID 2257280-6. - Vol. 9.2014, 1, p. 98-119
|
Subject: | Counterfeiting | Strategies | Success conditions | Produktpiraterie | Product counterfeiting | Erfolgsfaktor | Success factor | Strategisches Management | Strategic management |
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