How social media use in B2B export selling contributes to sales performance : the media synchronicity theory perspective
Year of publication: |
2024
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Authors: | Zhou, Jihong ; Charoensukmongkol, Peerayuth |
Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 61.2024, 3, p. 650-676
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Subject: | social media use | cross-cultural communication performance | sales performance | training | experience | Media Synchronicity Theory | Social Web | Social web | Künstliche Intelligenz | Artificial intelligence | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Performance-Messung | Performance measurement |
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