How the Digital Video Recorder Changes Traditional Television Advertising
Year of publication: |
2011
|
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Authors: | Wilbur, Kenneth C. |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (22 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Advertising |
Classification: | L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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