How the frequency and amount of corporate donations affect consumer perception and behavioral responses
Year of publication: |
November 2018
|
---|---|
Authors: | Jin, Liyin ; He, Yanqun |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 6, p. 1072-1088
|
Subject: | Corporate social responsibility (CSR) | Corporate donation strategies | Charitable goals | Consumer responses | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Fundraising |
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