How the service characteristics of news require media organizations to transition to a marketing orientation
Year of publication: |
2014
|
---|---|
Authors: | Steyn, T. F. J. ; Steyn, Elanie |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 4, p. 337-353
|
Subject: | journalism | media oganizations | news | production orientation | service industry | marketing orientation |
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