How to create advertising that works
Year of publication: |
1995
|
---|---|
Authors: | Rogers, Stuart C. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 10.1995, 2, p. 20-33
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Copywriting | Goals | Media | Objectives | USA | Work planning |
-
Advertising in the world of new media
Berg, Scott, (2008)
-
Historical impact of technological change on the US mass media advertising expenditure
Esteban-Bravo, Mercedes, (2015)
-
Challenges in the Creative Process within Romanian Advertising Agencies: Obstacles and Solutions
Moraru (Buga-Moraru), Mădălina, (2018)
- More ...
-
Rogers, Stuart C., (1996)
-
How to create advertising that works
Rogers, Stuart C., (1995)
-
Rogers, Stuart C., (1997)
- More ...