How to create profitable new products : from mission to market
George Gruenwald
| Year of publication: |
1997
|
|---|---|
| Authors: | Gruenwald, George |
| Publisher: |
Lincolnwood (Chicago), Ill. : NTC Business Books |
| Subject: | Produktinnovation | Produkteinführung | Produktmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 487 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3353-6 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004351743